An Introduction to content marketing and lead generation
Promotion is at the heart of any business. It is this need to let people know what you can offer them that makes your local fish market salesman yell out from his stall, and it also makes multimillion-dollar companies invest the equivalent of a small country’s GDP in marketing. As a business owner, you are likely closer to the former, or somewhere in between, yet you too know the power of promotion, and how content marketing allows you to take this potential to new heights. In case you don’t however, we decided to compile this list of all the ways you can use content marketing to generate leads for your company.
Increase Your Presence On Facebook
The advances in algorithm technology the tech giant Facebook has made over the years have enabled them to target ad campaigns to the next level.
This technology allows them to discover a lead’s personal preferences, buying habits, personal information, and much more, with all of this data being then used to send them ads that they are most likely to click on.
In other words, Facebook ads target people that are already looking for products or services that you are offering, making it much easier to reach out with your solution.
These ads are also passive, being designed to be as little intrusive as possible. As a social media, Facebook itself is still a really good way to generate leads by simply producing and posting quality content as well. According to Impact, 66% of social media users log on to learn about new products and services, meaning that simply posting about your product on Facebook will increase your lead pool significantly.
Write On Other People’s Blogs (Or let them write on yours)
By the time you first get your blog or website up and running, you are likely going to have to win over a spot in the search results in and on the industry at large. One of the best ways to do that when it comes to the internet is to either write as a guest on a more well-known blog or let the owner of that blog write a post for yours.
This is ideal for putting yourself up as an authority in the field by having someone of already recognizable repute vouch for you through this collaboration. The best way to make that happen is by having a look at the most famous blogs in your niche, studying their content, and then brainstorming new ideas that will benefit your common office, which you then would use to contact them.
Do Webinar Collaborations
According to Business Tutplus, “a webinar is a seminar conducted online. It allows you to host a virtual meeting without the need to find a suitable physical venue. With a webinar, (you can) share your presentation with your audience without physically being there.”
Webinar, online training and education, distance learning concept. Back view of a man working with a computer laptop, webinar text on the screen
When it comes to gaining leads, webinars can be just as effective as guest blogging if not more, as people will be signing up to let you teach them something new.
Update Your Landing Pages
For those that may not know, a landing page is a standalone website page designed solely for the promotion of a product, business, or event. This is relevant to know because the amount of leads your landing page can generate is directly tied to the experience people have when visiting it.
To put it more simply, the more confusing, slow to load, or just plain ugly your landing page is, the less likely it will be for the person visiting it to even pay attention to what it is promoting, much less get interested. So, it’s always a good idea to constantly update your landing page to make sure its design is up to date, and that it operates smoothly to maximize lead generation.
Make An Ebook
Ebooks are an amazing way to not just further build your brand as a figure of authority by offering useful content to potential clients, but you can actively turn said content into a reward.
After all, Ebooks are relatively cheap to distribute since they are entirely digital, easy to promote, and can fit into any email or landing page, making immediate delivery extremely convenient. They also fit quite nicely with the content upgrades we spoke about before, whetting a potential lead’s appetite with relevant information and then offering a whole book on the subject is a great way to increase conversion rates.
Our content marketing for generating leads conclusion
When it comes to content marketing, the secret to success is to never fight on a single front. So, as you read through these tips, it’s always a good idea to think about how you can combine all these methods for lead generation in a single solid strategy.
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